Rediffusion took the industrial elements of the lion mascot to create a laman diya or lamp.
'Maggi is linked to the lives of many people; not just the organisation.'
Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points
FMCG has been behaving unlike a defensive category in recent quarters.
While India has close to 80 Starbucks stores in six cities, the plan is to touch 100 this year.
The company's Indian operation, a joint venture with Tata Global Beverages, has got a new CEO.
A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts
Most companies were working on Rs 65-66 to a dollar.
Tatas' brand value grows 12% in the past year, far ahead of Reliance and Airtel.
The bone of contention is product approvals, which pharma and neutraceuticals companies say cannot be re-introduced through the regulation route
The company has done a lot to promote 'Open Happiness'.
In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.
L'Oreal set up a second factory recently in Baddi, HP for hair colour.
Volkswagen was the third largest automotive brand after Toyota and BMW in a 2015 listing of the world's top auto brands.
According to analysts, winning back consumers' trust in instant noodles won't be easy for any player.
The high court had given the company six weeks for retesting.
Dell emerges the most attractive among technology players.
Counterfeit consumer goods growing faster than overall market, says KPMG-Ficci study.
In many respects, Ramdev is also among the busiest FMCG brand ambassadors.
Dettol is the leader in the anti-septic liquid category.
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